On June 17, 2013, I wrote a post reacting to an article about “The 100” by Jorge Cruise.  I found the write-up to present a picture of this “#1 New York Times Best Selling Author[‘s]” book as a newly discovered way of eating – down right annoying, and I said so.  I found numerous other articles about this book.  I checked it out on Amazon and could not buy it.  I stumbled upon it at Costco and glanced through it.   I finally bought it for my Kindle – it was the cheapest way.

To sum up my opinion – just so you know where my head is at: As much as it attempts to present the information as a learned treatise, it borders on  being the “Dick and Jane” primer of Low Carb dieting.  For someone who has never read about or tried this way of eating – that is not necessarily a bad thing.

He relies heavily on Gary Taubes, utilizing a “conversation with” style of question and answer discussions to stress various points.  Interesting, the information presented in both those conversations and his general discussions echo Taubes’  “Why We Get Fat.”  Taubes’ book is more detailed and a much clearer – if not a more boring presentation.  Those who gravitate towards Cruise would never have read Taubes.

His basic concept is rather straight forward.  He lists all the foods that you may eat without worrying about their carb content.  Those foods are similar to the foods in the Men’s Health TNT Diet Plan A.”  He then provides a detailed 4 week menu with a shopping list.   You are then allowed to add to these “freebies” a total of 100 sugar calories per day.

Aside from the suggested menus, shopping lists, fill-in-the-blank menu creator, he provides significant on-line support and information.  A nice package for those who don’t want to – or – can’t think for themselves.  OK – I am being a little condescending.  I tend to be one of those people who reads everything when I start down a new endeavor.  Not everyone is willing or able to invest the time and effort.

Here comes the “however.”  Taking out your calculator and netting out the fiber, you end up with approximately 25 grams of carbs per day using the basic 4 week menu or build your own menu from the “freebies” list.  Add to that the 100 sugar calories – actually – 25 grams of carbs, and the real total is 50+/- grams of carbs each day.

Surprise – surprise – you are eating a Very Low Carb – damn close to a Ketogenic – Diet.

And here is my main grip:  He is intellectually dishonest.

He claims that this is not a Low Carb or Ketogenic Diet.  He attempts to differentiate himself from Atkins or other Low Carb programs.   He makes the false statement that Paleo eating is a Low Carb program.   He fails to explain the necessity of eating dietary fats.  He takes half-truths and builds a comprehensive marketing program around them.   Which is obvious when you realize he trade marked the phrase “The 100.”

Should you buy the book?  If you are a newbie to Low Carb eating and want to jump-start your diet – Yes.  Buy it.  But be ready to do more reading and really take your knowledge to the next level.

If you have any level of knowledge and experience – don’t bother wasting your money.

Footnote:  One recipe that he touts is the Skinny Muffin Recipe – We know it as Flax Seed Bread in a Coffee Cup

  • ¼ cup ground flax
  • 1 tsp. baking powder
  • 2 tsp. cinnamon powder
  • 1 tsp. coconut oil
  • 1 egg
  • 1 packet Stevia/ Truvia
  • Makes 1 Skinny Muffin Mix all ingredients together in a coffee mug. Microwave for 50 seconds.
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