When ever I read a “new” study telling us that this or that food or way of eating is the Best – I try to find who funded the study.  Guess what – Coke has rolled up its sleeves and opened its wallet to tell us that Sugar is your friend. Check out this Article from the New York Times:
Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets.

Funding by the various Food Industry Giants is not surprising.  Similarly, funding by Atkins and Weight Watchers undermines the value of those studies.  But – Where does funding come from.  Not the Government – not anymore.  This is a sad state of affairs.

Funding from the food industry is not uncommon in scientific research. But studies suggest that the funds tend to bias findings. A recent analysis of beverage studies, published in the journal PLOS Medicine,found that those funded by Coca-Cola, PepsiCo, the American Beverage Association and the sugar industry were five times more likely to find no link between sugary drinks and weight gain than studies whose authors reported no financial conflicts.

Blame it on the lack of exercise.

Critics say Coke has long cast the obesity epidemic as primarily an exercise problem. “The message is that obesity is not about the foods or beverages you’re consuming, it’s that you’re not balancing those foods with exercise,” Dr. Freedhoff of the University of Ottawa said.

Unfortunately, the Fitness industry is not going to challenge that view.  Yes – they give lip service to Nutrition – and state loudly that “Abs are made in the kitchen.”  But – check out the ads for exercise equipment – they are all about losing weight.  Why else would my treadmill tell me how many calories I’ve burned.  The New Digital world with all its gear – is designed to tell me the same thing – Calories Burned.  Why is there no inexpensive and accurate way of telling me how much muscle I’ve gained?

This is my favorite old Coke commercial from 1961: Coke Keeps You Thin! So Drink up and forget about Diabetes.

http://www.youtube.com/watch?v=G_Rw6pW3EKk

Advertisements